Channel2: your second source for sales

Whether your company, organization or charity sells through a bricks-and-mortar, a Website, or a telesales channel, Channel2 can provide you with an additional revenue stream.

Channel2 provides complete solutions as well as modular services for the professional marketing and processing of your products--optimized according to your company's needs. We offer a wide breadth and depth of services, from online sales and marketing consulting services through to complete turnkey solutions for online retailing--essentially offering you a second sales channel.

With a combined 10 years of eBay work experience involving PowerSeller sales optimization and account management plus becoming professional eBay PowerSellers, we have the wisdom, skills and hands-on know-how to offer a complete suite of services, from strategy development through to implementation. But we are more than eBay experts. Our expertise lies in the pseudo-science of online marketing and delves into Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

We've seen it all and done it all: from setting up two crown-corporations, a major zoo, and a leading auction house to use eBay, through to providing guidance to several of eBay's largest global top-tier Titanium PowerSellers. We also have been active in enabling leading Canadian charities to extend their fundraising reach online across Canada and around the world. We've enabled companies perform marketing tests on pricing and promotions of new items, sold exclusively through eBay first.

See us in action: read our case studies.


Microsoft to Buy eBay (May 18, 2008)

Two years ago almost to the day, Bill Gates suggested that Microsoft should buy eBay. No doubt there have been other ideas bantered about, but after the failed attempt to buy Yahoo!, this just might be the Plan B that will kick in.

Microsoft has done little, if anything at all, of in-house online innovation. Its only successful online strategy has to been to acquire other winning companies, starting with Hotmail back in the late 1990s, which it has since successful drove downhill into one of least exciting online Webmail services. Microsoft, despite its size and talent, just cannot deliver in innovation.

Acquiring eBay, the second largest "retailer" in the U.S. after Wal-mart, would be a major win. But Microsoft would gain more than a weirdly sticky shopping site, it would also acquire the cash cow of world's leading online bank, PayPal. Plus, as it stammers about trying to settle on an online strategy, it would gain eBay's know-how of how to run the second largest set of non-military servers--second only to Google.

Now that Meg has stepped down from leading eBay, her lack-luster replacement, a former management consultant, is at the helm, prettying up the company's financials in preparation of ironically auctioning it off. That's what management consultants do: they swoop in, spin things around, deliver pretty and punchy presentations, then skim a healthy percentage of a myopic short-term deal.

Microsoft's 5,000 strong army of lawyers would no doubt help PayPal battle it out with the growing chorus of discontent from government regulation and potential class action suits.

Let's see how Internet pioneers play their hands over the next few years.

How to Make More Money Selling eBay than Selling on eBay (April 28, 2008)

Just as bookshelves in people's houses reveal people's interests, bookstores divulge a lot about the people who shop there. For years, bookstores across North America have had an section dedicated to the "Making It Rich on eBay" books. I wonder what Dewey Decimal number for these eBay entrepeneur books would be.

When searching around the Web for anything related to eBay, it's hard not to come across Marsha Collier's Cool ebay Tools site and read about her millionth "eBay for Dummies" book sold. I wonder if Marsha--who we have met--could mint as much money selling on eBay instead of selling how to eBay. Probably not.

The mega PowerSellers that we worked with while working at eBay didn't care much for writing books. They were too busy growing their eBay businesses--and that usually meant securing additional, cheaper channels by which to make a fortune. Most who hit it big on eBay then opened up their own complimentary Websites, others had real bricks-and-mortar businesses. A few actually went into the auction business themselves.

Most, curiously, are gone. Like big fires burning through their fuel faster than small ones, they blazed through eBay, made a fortune but just couldn't keep up. But thankfully eBay's shareholders and buyers, eBay has a conveyor belt of entrepreneurs and businesses lined up, waiting to give it a try. Some stick it out--their business models surviving through changing product lines, mounting competition, fluctuating currencies and unstable cash flows.

Who do you want to make your fortune? Writing a book once and selling a million copies beats listing individual items on eBay.


eBay as One of Many Online Channels (April 22, 2008)

Amazon pioneered online shopping by eroding public fears of using their credit cards over the Internet. Then eBay introduced person-to-person trading, hammering out the mantra that “people are basically good”—that you can trust both buying from and paying a stranger online.

But as buyers became more accustomed, comfortable and confident sharing their wallets in cyberspace, more are turning to alternative shopping sites, found through major search engines such as Google, or even hosted by such Internet portals themselves.

Will eBay soon become an Internet dinosaur? Probably not in the foreseeable future; it's still a great place to find a good deal or to offload used stuff.


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